CD → Supriya Lele
Project Outline:This project is an art direction inspired by Supriya Lele’s brand identity.
Supriya Lele is an Indian-British brand that designs clothes for women to be comfortable with their femininity and sexuality. She is inspired by her own family heritage and her life.
The brand has a minimal aesthetic with subcultural influences.Skills:- Adobe inDesign
- Adobe Photoshop
- DSLR Camera
- Polaroid Camera
- Brand research
- Creative Direction of photoshoot and lookbook
- Creation of multiple touchpoint mockups
- Research of brand values, ethos, and touchpointCreation of moodboards for concept of space3D virtual space for the brand, using Blender and Adobe XD
R&D Document
Lookbook
Made a lookbook inspired by Supriya Lele’s brand identity.
Front and back cover
Creative Direction, photography, words, styling, set, and layout made by me.
Makeup : Arj
Models: Sofi and Caitlin
Cutouts of styled clothes